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From targeted content to the millennials bug – content marketing trends
Have you caught the millennials bug? How to shape content to the new audience In just five years’ time, millennials will make up 50% of the workforce in the US, adopting ever-more senior positions and...
View ArticleAudience personas: Who are you talking to?
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a...
View Article4 things on every content marketer’s wish list this Christmas
Every content marketer’s wish list is different. However, there are a few things all of us crave around Christmas time – and no, we’re not talking about roast potatoes! The end of the year is a great...
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